Gradual Self-Tanning Face Serum (2025)

Gradual Self-Tanning Face Serum (1)

Gradual Self-Tanning Face Serum (2)

Gradual Self-Tanning Face Serum (3)

Gradual Self-Tanning Face Serum (4)

Gradual Self-Tanning Face Serum (5)

Gradual Self-Tanning Face Serum (6)

Gradual Self-Tanning Face Serum (7)

Gradual Self-Tanning Face Serum (8)

4.5

Rated 4.5 out of 5 stars

20 Reviews

With 2% Niacinamide & Hyaluronic Acid

  • Natural-looking, even, & hydrated bronze
  • Customizable glow & skincare-packed formula
  • Lightweight finish & fragrance-free

Gradual Self-Tanning Face Serum (9)

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Gradual Self-Tanning Face Serum (10)

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Pay with Gradual Self-Tanning Face Serum (12)

Full Description

Unlock the secret to an endless vacation glow with this lightweight serum that provides a natural, sun-kissed bronze tailored just for you. Customize your radiance by adjusting the number of drops, while nourishing your skin with hydrating hyaluronic acid and 2% niacinamide. Enjoy a radiant, flawless finish with every application.

How To Use

After cleansing, gently massage a few drops onto your face and neck, then allow to dry. Remember to wash your hands after application. Repeat daily until your desired glow is achieved. Can also be mixed into moisturizer.

Ingredients

NATURAL DHA Builds a natural-looking & streak-free tan

2% NIACINAMIDE Calms inflammation & soothes skin

HYALURONIC ACID Deeply hydrates all layers of the skin

Full Ingredients List: Aloe Barbadensis Leaf Juice*,
Dihydroxyacetone, Water (Aqua), Niacinamide,
Erythrulose, Propanediol, Hydroxyacetophenone,
Xanthan Gum, 1,2-Hexanediol, Caprylyl Glycol,
Citric Acid, Glycerin, Sodium Phytate, Mica,
Sodium Hyaluronate, Iron Oxide (CI 77491),
Phenoxyethanol, Titanium Dioxide (Cl 77891),
Hippophae Rhamnoides Extract, Cocos Nucifera
(Coconut) Fruit Extract, Tin Oxide

Gradual Self-Tanning Face Serum (13)

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Gradual Self-Tanning Face Serum (14)

Before

After

Clinically Proven

98% said serum delivers even color*

98% experienced smooth & easy application*

92% saw visibly improved, even & hydrated skin*

*Based on an independent consumer use study of 50 participants after 14-30 days

Pairs Well With

4.5

Rated 4.5 out of 5 stars

Based on 20 reviews

5

Rated out of 5 stars

14

Total 5 star reviews: 14

4

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3

Total 4 star reviews: 3

3

Rated out of 5 stars

1

Total 3 star reviews: 1

2

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2

Total 2 star reviews: 2

1

Rated out of 5 stars

Total 1 star reviews: 0

85%would recommend this product

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20 reviews

  • SR

    Soraya R.

    Verified Reviewer

    I recommend this product

    Rated 5 out of 5 stars

    1 week ago

    So natural!

    This Gradual Self-Tanning Face Serum is so easy to use and gives you the most pretty subtle color. I love that you can apply this directly to your skin without having to mix it in any additional products!

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  • S

    Sarah

    Verified Reviewer

    I recommend this product

    Rated 5 out of 5 stars

    1 week ago

    Gives a pretty, buildable glow

    I love this facial tanning serum! I have cool, light skin and this gives a very pretty, buildable glow. It’s SO easy to use; I add a few drops to my moisturizer as a last step of my skincare routine. Color is subtle but if you use it a few days in a row you can build it up to the intensity that you like. It’s pretty effortless! And I find that there isn’t much scent, which is nice. I like using this year round to give a little color to my complexion and I recommend it!

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  • JI

    Jessica I.

    I recommend this product

    Rated 5 out of 5 stars

    2 weeks ago

    Self- tanning face serum

    I am really sensitive to smells and I absolutely loved how this doesn’t have that “self tan” smell and the glow is perfect!

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  • V

    Vivian

    Verified Reviewer

    I recommend this product

    Rated 5 out of 5 stars

    2 weeks ago

    The easiest glow!

    This serum feels so nice and lightweight on my skin, and the color is truly buildable over time, which really took the stress out of trying a new face serum product! The best part is that it didn't break me out like other tanning products have in the past. It leaves me with a natural, radiant glow and has not clogged my pores. This will be perfect in the upcoming winter months!

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  • MM

    Misty M.

    Verified Reviewer

    I recommend this product

    Rated 5 out of 5 stars

    2 weeks ago

    Smooth application

    I love how lightweight this formula is. The application is smooth, and the texture is buttery. It did not clog my skin, and I love that you can control the depth of color by how many drops you put in your face cream. I paired it with the Star bright vitamin C moisturizer, and sometimes the moisture whipped Ceramide cream, and both of them worked wonderfully. Gave me just the right amount of color and moisture to my face at the same time.

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